Launching to build your own business is most of the time as stimulating as it is languishing: the “genial idea” adds a lot of enthusiasm and energy, but also high doses of confusion, uncertainty and even over information. Virginia Porcella, a journalist, specializing in economics and author of “FEMINOMICS, from personal economics to self-entrepreneurship,” highlights seven essential elements to be taken into account for those women who are trying to make the first steps. Namely:
- In many cases, as in the collection of compensation, the idea of our own business appears as the solution to two dilemmas: what to do with silver and what to do to generate income to support us in the future. The option is more than valid.
- The common mistake is to find which businesses are working or “in fashion” (design object brands, cool patisserie stores or coffee shop franchises to cite examples of the most common ones) instead of detecting an opportunity at our true reach, in which we can apply our skills, knowledge, and expertise.
- For women (not so much for men), it is particularly important that we like the activity that is committed to developing. It is much more likely to know a lot about something that you want, which makes it much easier to sustain over time.
- Addressing your project also means focusing on things you probably do not like so much, like going out to sell or keeping accounts. But the marketing strategy is as vital as the product or service on which the venture is based; someone has to design and implement it if they are not going to do it. Putting together a team, defining roles and areas of action and learning to delegate is the best solution.
- When the motivation to undertake is more associated with personal reasons such as the search for independence or time flexibility rather than economic objectives, it is highly probable that entrepreneurship does not grow much beyond the subsistence business. Knowing that this is ultimately a choice of your own is crucial to the perspective with which the results are analyzed.